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The second in The Estée Lauder Companies’ portfolio to open a storefront.
June 12, 2024
By: Lianna Albrizio
Associate Editor
Too Faced has debuted in the Amazon Premium Beauty store. Too Faced is the second brand within The Estée Lauder Companies’ portfolio to open a storefront in the US Amazon Premium Beauty store. “We approach anything we do with a consumer first mindset and launching Too Faced in the US Amazon Premium Beauty store is a natural fit with that strategy,” said Tara Simon, global brand president of Too Faced. “We will reach new, highly engaged beauty consumers that will be introduced to iconic Too...
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